June 2025
Intermediate to advanced
224 pages
4h 53m
English
I take executives and leaders of sovereign governments out of the boardroom and into the real world, where we observe the interactions between people, technology, and designed experiences. I call these events “safaris,” and they are very rewarding. Over several hours or days, my clients observe humans being (often my client’s customers) in their natural states of work, play, and social dynamics.
In a previous design initiative, my objective was to investigate the frequent misplacement of television remote controllers. Instead of relying solely on quantitative research and surveys ...
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