June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Methods/Tools
Mission | Vision | Value Statements
Short stories that explain what is, what will be, and the value you bring.
53/100
When crafting a design narrative, always include the design’s purpose, aspirations, and values. They enable your audience to grasp what you do, what you intend to do in the future, and the distinct value(s) you promise. When well-written, each statement will stand on its own; however, they work well together, acting as an indispensable North Star declaration and impactful elevator pitch when time is limited. These statements ignite curiosity, influence action, and encourage confidence.
Begin by answering these four ...
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