Universal Principles of Storytelling for Designers

Structure

Essence Model

Essence is the basic nature of a thing—the quality or qualities that make a thing what it is.

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Contemplate the full scope of an object, location, individual, or narrative that you are reasonably familiar with. When its defining attributes and traits are readily discernible, its essence becomes apparent. An essence model serves as the framework for conveying something or someone’s fundamental nature.

The following four qualities define an essence model:

1. The way something can be described or recognized. A golden retriever has four paws, golden fur, and a long tail. These attributes contribute to its essence, the things ...