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Universal Principles of Storytelling for Designers
book

Universal Principles of Storytelling for Designers

by Lyle H. Sandler
June 2025
Intermediate to advanced
224 pages
4h 53m
English
Rockport Publishers
Content preview from Universal Principles of Storytelling for Designers

image Methods/Tools

The MacGuffin

An object or device that serves as a trigger for the plot but is otherwise useless.

84/100

One of my favorite films is Alfred Hitchcock’s North by Northwest. An ad executive, played by Cary Grant, is mistaken for someone who is in possession of microfilm containing top secret documents. There are some bad guys in pursuit of the microfilm and the protagonist. While the audience understands the microfilm exists and that it is essential to the plot, the content of the microfilm is never revealed. In reality, Hitchcock never meant for anyone to know the details of its content. He used the microfilm as a MacGuffin, a device ...

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Publisher Resources

ISBN: 9780760392478