June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Literary Device
Calls to Action
An invitation for an audience to act.
7/100
Motivating your audience to buy a product, collaborate, or even download a document hinges on delivering a compelling call to action (CTA). User Experience (UX) designers strategically incorporate CTAs using buttons, shopping carts, and persuasive text, purposely shaping user experiences that encourage action.
A CTA might encourage an audience to seize a limited-time deal or simply sit back, relax, and enjoy the unfolding of a narrative. Some CTAs instill a fear of missing out (FOMO), while others are seamlessly woven into a story to assert control over an audience.
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