June 2025
Intermediate to advanced
224 pages
4h 53m
English
Content preview from Universal Principles of Storytelling for Designers
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Emotion
Affect as Information Theory
Emotion provides an important source of information for decision-making.
1/100
In crafting a story, designers will undoubtedly focus on form and function, but that alone might not suffice. Humans make decisions by balancing practical considerations with emotions. As you craft your story, consider emotion as a source of information for decision-making. Humans rely on emotion when we lack the ability or motivation to consider all objective factors. In such scenarios, emotions are pivotal when assessing whether a product, service, experience, or design harmonizes with personal preferences, desires, and values. ...
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