Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous
by Lindsay Ratcliffe, Marc McNeill
In Summary
This chapter has set the scene for the rest of the book. We’ve talked enough about the philosophy and the reasons why; now we begin to shine the light on how.
We introduced a model that the forthcoming chapters will hang from: discover> envision>elaborate>develop>evolve. For this model to work effectively we need to identify the right people and get them working together from the outset. This means:
• Get the right people in the same place at the same time.
• Be highly iterative and feedback driven.
• Be goal oriented.
• Go out, observe, and experience human behaviour and the problems you wish to solve; don’t just listen to what people say.
• Use visual design to elaborate on your thinking and share ideas.
• Stay focused on value and ...
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