November 2011
Beginner
320 pages
8h 8m
English
book
Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and Continuous
by Lindsay Ratcliffe, Marc McNeill
Content preview from Agile Experience Design: A Digital Designer’s Guide to Agile, Lean, and ContinuousBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Do the numbers add up?
There is a danger with using only analytics to shape your digital product and experience development. You could tweak everything based on every little whim, but it takes a good product visionary to really understand how and where to drive innovation. A/B testing is like the 1980s Coca-Cola versus Pepsi challenge all over again. At the outset of the blind taste test, the majority of participants said they preferred Pepsi over Coca-Cola. This campaign had seismic effects for Coca-Cola, yet through additional research Coca-Cola proved that the winning strategy is much more than the initial taste.
THE ANSWER TO THE GREAT QUESTION... OF LIFE, THE UNIVERSE AND EVERYTHING... IS... FORTY-TWO,’ SAID DEEP THOUGHT, WITH INFINITE MAJESTY ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.