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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
U
ED
NB
1
 Explain the emergence of consumer behavior.
 Understand the difference between digital
natives and physical natives.
 Clarify the key dimensions of digital natives.
 Identify with the concepts of the future of
consumer behavior.
Learning Objectives
A er reading this chapter, you will be able to:
Nowadays, Indians have started opting for Zomato instead
of going out to dine. This is one of the most extensively
used apps in India, (though the company has a website as
well, offering the same service). Why? They always provide
a seamless technology-led dining experience. Zomato ...
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Publisher Resources

ISBN: 9789353941468