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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
M
4
 Explain consumer motives and describe various
types of motives.
 Understand the meaning and categories of
motivation.
 Elucidate on the theories of motivation and its
characteristics.
 Expound motivation and clarify how it helps in
decision-making.
Learning Objectives
A er reading this chapter, you will be able to:
HDFC Life Insurance Company is a well-known organization
that focuses on insurance related to health, women, savings,
early retirement, and children. Due to its range of offering,
Indian consumers are emotionally connected with the prod-
ucts and services of the company. HDFC has also efficiently
engaged consumers ...
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Publisher Resources

ISBN: 9789353941468