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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
326  Chapter 10
individuals’marriagesand education have a significant influence on the decisions that are been
made related to the purchases of product and services. Importantly, this means that digital
natives will make the majority of the purchase decisions in the digital set-up; as they would have
high, purchasing power but there will be a time crunch.
The Role of Decision Maker
The individual digital natives may have three roles as a decision maker, i.e., payer, user, and buyer,
which can be played simultaneously or by three dierent consumers. These roles are synchronized
with the kind of decisions, types, and factors that could aect these ...
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Publisher Resources

ISBN: 9789353941468