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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
306  Chapter 9
Neural Networks
These networks are also known as artifi cial neural networks (ANN). According to Hecht-
Nielsen, these networks have computing systems that are developed from simple but highly
blended processing dimensions that process information. Subsequently, Caudill explained that
ANN are devices that process the neural structures of the cerebral cortex on a small scale. Algo-
rithms or hardware can undertake this processing. ANN can have thousands of processing units.
However, the brain has billions of neurons, which enhance the magnitude of the comprehensive
interactions and the resultant behavior thereof. Interestingly, scholars ...
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Publisher Resources

ISBN: 9789353941468