
Beliefs, Values, Lifestyle, Attitude, and Personality 147
Development of Attitude
The development of attitude is primarily based on the models such
as hierarchical, tri, Zanna and Rempel, Multi-attribute and atti-
tude towards the ad. These models have di erent attributes and is
explained in detail in the subsequent section. The attributes and the
models are important to understand the attitude of the digital natives
which is the important aspect of the behavior.
It is critical to understand how attitudes are developed as they
can be modifi ed according to the brands and products (Sansone,
Morf & Panter, 2004; Hogg & Vaughan, 2005; Maio & Haddock, ...