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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Understanding the Emergence of Digital Native’s Behavior 3
Emergence of Consumer Behavior
Historically, traditional consumers have followed a very dierent behavior for buying the prod-
ucts and services as there were no digital platforms. However, the emergence of technology
and high usage of mobile phones has resulted into increased online presence of consumers, and
they are using digital platforms for making the purchases. Thus, the core objective of this book
is to understand how these digital natives behave in an online setup and make the purchase of
products and services. The subsequent sections would provide further details about these ...
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Publisher Resources

ISBN: 9789353941468