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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Motivation 127
These emotions are premised on the process of defining the emotions of individuals. More
specifically, these emotions can be integrated with combinations such as joy and acceptance to
form love, disgust, and sadness.
Further, consumers can display positive and negative emotions on social media platforms.
They share these emotions and feelings on Facebook and Twitter by using emoticons. Thus, a
mood monitor is used by many companies to assess the emotions of consumers on social media
platforms about companies and brands. Further, sentiment analysis is also undertaken to process
the opinions, words, and phrases that are used by consumers on social media platforms. This
process is also known as opinion mining. The word phrase directory ...
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Publisher Resources

ISBN: 9789353941468