Skip to Main Content
Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Understanding the Emergence of Digital Native’s Behavior 5
develop a unique selling proposition (USP) that helps consumers dierentiate the products of
particular company from competing brands. This process results in the extension of new sizes,
flavors, colors, and so on. Consumers are provided with options of a vast range of products from
various firms. They are also able to understand the “me too” products, especially in the luxury
segment, as they do not have any unique characteristics. For example, Louis Vuitton has many
“me too” products in the Indian market as a majority of the consumers cannot aord to buy this
brand (Kaushik, 2017).
These processes have further led to marketing mix methods. These include all the four
Ps—product, price, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Consumer Behavior Theories

Consumer Behavior Theories

Professor Rajagopal Rajagopal
The Psychology of Consumer Behavior

The Psychology of Consumer Behavior

Brian Mullen, Craig Johnson
10 Principles of Modern Marketing

10 Principles of Modern Marketing

Ann Lewnes, Kevin Lane Keller

Publisher Resources

ISBN: 9789353941468