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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
282  Chapter 9
information quickly and make decisions. For example, digital natives process information faster
when it is aided by relevant visuals, as seen in the case of Instagram. YouTube provides tuto-
rial videos that could help people in their daily lives. Similarly, micro blogging site, Twitter,
provides crisp messages in 140 characters. One of the first companies to exploit this potential
was Qatar Airways. They started a new campaign for micro targeting digital natives. This was
especially for Twitter users. Using various media platforms, the contestant had to register for
this campaign, after which they could participate in the campaign. This process provided the
company with the detailed data of digital natives. These consumers were ...
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Publisher Resources

ISBN: 9789353941468