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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
352  Chapter 10
processes, let us now learn about the various decision-making models, which are used by the
digital natives. These models will be explained with comprehensive explanation, relevant exam-
ples pertaining to digital natives, and their decision-making processes in the next section.
Consumer Decision Models
There are primarily six consumer decision models that are very eective and useful for under-
standing consumer behavior primarily for digital natives. They are as follows:
1. Andreasen Model: This is a conventional model of consumer behavior developed in
1965. This model focuses on the significance of the information primarily in ...
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Publisher Resources

ISBN: 9789353941468