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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
96  Chapter 3
Analytical Reasoning
This is a complex mode of learning where digital natives add new data and information from
various sources to accomplish the task. Here, the consumers relate to creative thinking so that
they can realign their existing information with new linkages and associations. More specif-
ically, digital natives receive information from a credible source. If this information contra-
dicts earlier beliefs and information, the reasoning is imperative. This analytical reasoning can
be carried out by using analogies. Simply stated, digital natives relate the information that
they are familiar with those concepts which are new ...
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Publisher Resources

ISBN: 9789353941468