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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
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9
9-1 Explain the meaning of information
procession.
9-2 Describe how information processing affects
consumers.
9-3 Clarify how information processing methods can
be developed for memory enhancement.
9-4 Explain how neural network works for
information processing.
Learning Objectives
A er reading this chapter, you will be able to:
Digital natives include not only young, urban people from
the elite class but also farmers well aware of technology.
The manner in which the latter use digital platforms is cer-
tainly different from the way urban users use them.
Let us study how rural digital natives use information
processing.
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Publisher Resources

ISBN: 9789353941468