Skip to Main Content
Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Cultural Influence 263
core characteristics of Indian consumers, after integrating all the cultures, are achievement
orientation, independence; focus on freedom and energy, and emphasis on healthy living.
After understanding the cultural nuances, let us now comprehend the social elements that
aect consumer behavior.
Meaning of Social Class
Social class is related to the socio-economic background of individuals, which influences their
behavior. This class specifically means that one class of people is higher than the other class
as they follow the “social class hierarchy” system. These social classes have dierent lifestyle
experiences, outfits, and eating habits (Jackman, 1979; Holland, 1981; Wright, 2003; Selwyn
& Miyamura, 2013). These classes ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Consumer Behavior Theories

Consumer Behavior Theories

Professor Rajagopal Rajagopal
The Psychology of Consumer Behavior

The Psychology of Consumer Behavior

Brian Mullen, Craig Johnson
10 Principles of Modern Marketing

10 Principles of Modern Marketing

Ann Lewnes, Kevin Lane Keller

Publisher Resources

ISBN: 9789353941468