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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
8  Chapter 1
are made on the basis of the usage pattern ofconsumers (“Trends for the global Airlines
Industry”, 2017).
Dynamism in Consumer Behavior
The key dimension that significantly aects consumer behavior is popular culture. It is related
to marketing stimuli in terms of ads, campaigns, communication, stores, and so on. This culture
develops from the music, movies, books, sports, celebrities, and entertainment consumed by
consumers. These consumption patterns aect consumers’ activities and tasks related to spe-
cial occasions such as marriage, birthdays, and so on. Fashion is influenced significantly by all
these dimensions. Thus, in the current scenario, companies provide platforms for co-creation
with the consumers. For example, Gucci pro ...
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Publisher Resources

ISBN: 9789353941468