8 Chapter 1
are made on the basis of the usage pattern ofconsumers (“Trends for the global Airlines
Industry”, 2017).
Dynamism in Consumer Behavior
The key dimension that significantly aects consumer behavior is popular culture. It is related
to marketing stimuli in terms of ads, campaigns, communication, stores, and so on. This culture
develops from the music, movies, books, sports, celebrities, and entertainment consumed by
consumers. These consumption patterns aect consumers’ activities and tasks related to spe-
cial occasions such as marriage, birthdays, and so on. Fashion is influenced significantly by all
these dimensions. Thus, in the current scenario, companies provide platforms for co-creation
with the consumers. For example, Gucci pro ...