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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Beliefs, Values, Lifestyle, Attitude, and Personality 157
childhood. Later, individuals modify it as they gain experience and knowledge. For example,
paranoid individuals share negative views about various brands and products on social media.
They have unidirectional thinking, which is dicult to change.
Flexible
The personality of individuals can change as it is flexible. For instance, individuals may change
their life cycle, beliefs, attitude, and behavior. This change may not be drastic. In fact, it may
happen gradually with age. However, the core characteristics of the individual remain consistent.
For instance, middle-aged housewives in India have become adept in Facebook usage. Earlier,
they conversed face to face and now, they also ...
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Publisher Resources

ISBN: 9789353941468