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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
284  Chapter 9
dressed – get the dog – get the SUV – get the Gang – get out – get lost – get lucky – get dirty –
get shower – get the life – get it now.”
The digital natives appreciated this message as they could process the information
quickly. This speed was a reflection of their lifestyles and personality. The company recorded
more than 19 lakh views on YouTube alone. The company further enhanced this digital usage
as they used e-commerce platforms such as Flipkart and e-retail M2ALL to sell their models
after the launch. This was the first exclusive tie up of an automobile brand with an e-com-
merce company to connect with the digital nativ
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Publisher Resources

ISBN: 9789353941468