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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Decision-Making 341
familiarity and expertise when they conduct searches. If they are familiar with the products
and services, the search is faster and not so intense. Similarly, if the digital natives have
expertise about the products and services, they are confident. Therefore, they do not carry
out intense searches. These elements also reflect the experience of consumers. This means
that if consumers had a good experience with products and services, they would do less
intensive searches. Additionally, a digital native’s search is also dependent on the time they
have for searching products and services.
After identifying the needs, digital natives search for the relevant information and
options that can help them attain their desired ...
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Publisher Resources

ISBN: 9789353941468