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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Information Processing 289
company changed the perception of digital natives. Once their queries were responded, sub-
sequent purchase decisions were made (Mackinsey, n.d). On the same lines, attention can be
paid to dierent types of information. It may be voluntary attention where consumers actively
search for information. This search is related to their personal relevance. Involuntary attention
refers to surprise, exclusive or novel, which could be unusual sounds, sizes, contrast eects,
and colors.
Learning
Learning is another dimension of digital natives. This dimension aects information process-
ing. This process is related to permanent changes that occur because of reinforced experience.
Learning leads to the development of skills and ...
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Publisher Resources

ISBN: 9789353941468