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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
296  Chapter 9
so much that its user base increased to eight million active users (“How Consumers Process
Information”, 2016).
Information Processing and Categories
ofMemory
Digital natives have di erent types of memory which could be long-term memory, short-term
memory, and sensory memory.
Sensory Memory
Sensory memory is related to the fi ve senses of the individual. Each sense receives fragments
of information that is transmitted to the brain. The brain develops perceptions about the single
instant in synchronization with the single image at a single point of time. If it is not saved, it is
lost. The brain also tags the perceptions as positiv ...
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Publisher Resources

ISBN: 9789353941468