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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
112  Chapter 4
might evaluate the performance and try to understand “what was achieved” and “what was not
achieved” and could accordingly shape his or her behavior. After understanding the nuances and
categories of motivation, it is imperative to know the theories associated with them. It would
help in comprehending all the elements of motivation and the ultimate consumer behavior.
Theories of Motivation
There are di erent theories of motivation given by various scholars. These theories help us
understand how motivations work with the di erent needs of the individuals and ultimately
“how it refl ects the behavior of the person.”
Drive Theory ...
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Publisher Resources

ISBN: 9789353941468