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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Motivation 123
Diversified Goals and Contentment
Individuals might have various goals with dierent needs that they might want to achieve in their
life. For example, an Indian woman might want to be a “good mother” and an excellent “team
leader” in a company. These are two dierent goals with varied needs. Here, social media helps
Indian consumers manage their diversified goals. This person could attend to Skype calls and
chat with the team while managing a child at home. Digital media provides benefits to consum-
ers enabling them to manage their goals. Individuals are not fully satisfied with the results that
they obtain after assessing their needs ...
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Publisher Resources

ISBN: 9789353941468