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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
24  Chapter 1
Changes in Companies: Strong Collaborations
Companies and organizations have started to collaborate more oer and in the process, they
provide more benefits to digital natives. This collaboration and subsequent consumer benefits
can be seen in the eorts of Reliance Jio and ShopClues. Reliance Jio provided around 50per-
cent of their consumer database to ShopClues. These consumers were from second-, third-, and
fourth-tier cities in India. This database was created by Reliance very easily. The reason for it
is that their LTE mobile network has penetrated cities very quickly. Reliance provided free call
and Internet services in these ...
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Publisher Resources

ISBN: 9789353941468