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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
246  Chapter 8
association with the external environment and social groups while sharing similar worldview
and ethos. Culture is the soft power that influences consumers’ world of thoughts and behavior.
These elements are related to companies, brands, and products. Culture is a distinctive way
in which people live dierently. It is related to collectivism and groups of individuals with a
focus on uniqueness and exclusivity. It is developed on the basic principle of value, perception,
and behavior given by society and family. This element is also related to values, learning, and
lessons drawn from the social setting of dierent groups. Interestingly, individuals can change
physical attire, appearance, and looks, but they cannot change the cultural ...
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Publisher Resources

ISBN: 9789353941468