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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
16  Chapter 1
Another component that digital natives prefer is a unified online interface. After con-
sidering these trends and characteristics of consumers in India, Yatra.com introduced unified
payment interface (UPI) on its website through which consumers could make payments. This
payment option allowed consumers to directly pay to the merchants from their bank accounts.
Now, Yatra.com is India’s leading online travel portal that has carried out technological innova-
tions primarily in the online travel space. This innovation and alternate online payment provided
instant authentication and verification to transfer money seamlessly. Additionally ...
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Publisher Resources

ISBN: 9789353941468