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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
346  Chapter 10
2. Contemporary Lifestyle and High Spending: The urban and upper middle-class digital
natives have stylish and contemporary lifestyles. They are highly infl uenced by western
lifestyle elements. These consumers are liberal and would like to experiment products and
services. They also like to explore western trends and thus prefer international brands.
Another reason for the acceptance of western or international brands is the boost they o er
to the consumers’ social image. For example, the Indian digital natives for the enhance-
ment in the social image accept luxury brands like Louis Vuitton. Further, digital natives
have increased ...
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Publisher Resources

ISBN: 9789353941468