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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
224  Chapter 7
Mumbai International Airport. Individuals or residents of Mumbai have internalized the
characteristic of the city which is dynamic and versatile. People are competent in vari-
ous fields and are happy about their work. The images and pictures were shared on the
Facebook page. Consumers shared thoughts and pictures with the social circles that had
similar ideas about the city.
Intensity of Influence by Reference Group on the Consumers
The influence of the reference group varies according to the context. The intensity of influence
depends on the product, type of product used, and the brand consumed. There are dierent
elements that need to be understood to comprehend the intensity of the influence of reference
groups. They are as follo ...
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Publisher Resources

ISBN: 9789353941468