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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
26  Chapter 1
a closed-based QR system. To use this facility, consumers need a smartphone and a bank app
compatible with this QR code. Digital natives can make the payment by scanning the QR codes.
Subsequently, the amount gets transferred to the merchant account. The key to this system is
UPI, and it does not need card details or net banking. This system only needs a mobile bank-
ing personal identification number, ATM code, password of transaction, and virtual payment
address. This system can be operated through the iOS and Android platforms.
Similarly, Bharat Interface for money is another facility provided to the consumer by pub-
lic and pri ...
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Publisher Resources

ISBN: 9789353941468