Skip to Main Content
Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
166  Chapter 5
4. Achievers: These individuals aim for professional and personal objectives. They spend
their lives at their workplace and follow a traditional and structured routine. They avoid
high degrees of changes in their lives and believe in accountability, exploration, aection,
friendship, and understanding. They have a steady and constant lifestyle. These consumers
also feel that image and reflection of their ideas and success is imperative among social
circles. These individuals have hectic schedules. Therefore, they identify those products
and technology such as digital maps and customized apps that save time. They prefer pre-
mium products that reflect their image within social circles.
5. Strivers: These individuals are trendy ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Consumer Behavior Theories

Consumer Behavior Theories

Professor Rajagopal Rajagopal
The Psychology of Consumer Behavior

The Psychology of Consumer Behavior

Brian Mullen, Craig Johnson
10 Principles of Modern Marketing

10 Principles of Modern Marketing

Ann Lewnes, Kevin Lane Keller

Publisher Resources

ISBN: 9789353941468