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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Understanding the Emergence of Digital Native’s Behavior 29
connectivity to the consumers. Some of the companies have already provided 4G connections in
the urban areas in India, which would be enhanced further. The penetration of the Internet would
increase the awareness level about various products and services. Thus, digital natives would
explore all categories online and know everything about a company within seconds. All this will
be made possible by aordable data plans, which in turn would increase digital natives’ Internet
consumption (Agarwal, 2018).
More Interactive Channels and Sophisticated Touch Points with Three Es
Digital natives would like to see more interactive and sophisticated touch points. Thus, they
would like to see ...
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Publisher Resources

ISBN: 9789353941468