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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
74  Chapter 3
by handing over the trash to the crewmembers before landing.
This process helped and helps IndiGo manage their schedules
(Content.goindigo.in, 2017).
Additionally, IndiGo provides onboard meals and drinks
for purchase, customizes to the taste and preferences of the
geographical area. Further, the cabin crew can converse in
regional languages. This really has gone a long way in enhanc-
ing the comfort levels of the consumers. The use of the local
language helps consumers quickly learn about the airline and
their facilities (Loukas, 2012).
More specifically, consumers
like IndiGo’s collaboration with Expedia as it provides them
with ...
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Publisher Resources

ISBN: 9789353941468