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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
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10
 Understand the various types of decisions and
methods used by digital natives.
 Explain the different factors that affect decision-
making of digital natives.
 Explain the different views and models related
to decision-making.
Learning Objectives
A er reading this chapter, you will be able to:
Traditionally, consumers used to invite carpenters to their
house to create furniture. In present times, consumers do
not have time to bring carpenters to their house. They find
it difficult to provide them with the required materials. Thus,
consumers have moved on to buying furniture online. Their
high-spending capacity, high ...
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Publisher Resources

ISBN: 9789353941468