
DM
10
Understand the various types of decisions and
methods used by digital natives.
Explain the different factors that affect decision-
making of digital natives.
Explain the different views and models related
to decision-making.
Learning Objectives
A er reading this chapter, you will be able to:
Traditionally, consumers used to invite carpenters to their
house to create furniture. In present times, consumers do
not have time to bring carpenters to their house. They find
it difficult to provide them with the required materials. Thus,
consumers have moved on to buying furniture online. Their
high-spending capacity, high ...