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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Understanding the Emergence of Digital Native’s Behavior 21
Besides this, digital natives use multiple gadgets such as smartphones, television, and tab-
lets. They can be on dierent social media channels at the same time through any of the device.
This integrated usage of media makes them more versatile and well informed. They might read
the views of experts for product on their smartphone. They could match this with commercials
of the product or the service. More importantly, digital natives extensively use mobile apps
during the purchase of products and services. They use this platform for exploring information
and discussions with the social ...
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Publisher Resources

ISBN: 9789353941468