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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
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AP
5
 Explain the meaning of belief and attitude and
describe the approaches of attitude along with
models.
 Clarify the term personality and describe its
elements.
 Elucidate on lifestyle, its elements and categories.
 Explain the marketing strategies related to
attitude, personality, and lifestyle.
Learning Objectives
A er reading this chapter, you will be able to:
Consumers in India prefer visiting various food outlets and
cafés (Euromonitor International, 2014). These outlets and
cafés are brands that operate at the international, national,
regional, and local scales. Because of ...
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Publisher Resources

ISBN: 9789353941468