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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
172  Chapter 5
Lifestyle
The approaches related to lifestyle in terms of digital natives are related to market segments,
positioning of the products, new products, advertisements and media. These areas are important
for the digital natives as they significantly aect their behavior. Marketers have to be very careful
while they work on this aspect of digital natives. Approaches for the marketers pertaining to life-
style of digital natives are explained in detail in the subsequent section with the relevant examples.
Market Segments and Lifestyle
If marketers develop segments according to consumer lifestyles, primarily for fashion, accesso-
ries, and ...
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Publisher Resources

ISBN: 9789353941468