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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
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2
2-1 Explain the meaning, components, and process of
perception.
2-2 Describe the theoretical frameworks and
elements of perception.
2-3 Understand perception levels and the challenges
in formulating consumer perception.
2-4 Define consumer perception and positioning and
elucidate on consumer approaches to manage
risk.
Learning Objectives
A er reading this chapter, you will be able to:
Nokia came to India in 1994 with the logo of “three
arrows” and the slogan “connecting people.” It soon
emerged as the fastest growing company in the world
and the key player in the mobile segment, developing a
close bond with digital natives. The emphasis ...
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Publisher Resources

ISBN: 9789353941468