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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Decision-Making 329
Thus, they grab the first opportunity when there is a discount on
it. Thinking or planning about it takes a back seat. Additionally,
digital natives buy these brands based on trust and credibility.
For example, consumers buy the products of the Tata brand
due to its trustworthiness and credibility. The posts and the com-
ments that digital natives upload about the brands on digital plat-
forms enhance the trust (Emily, 2018).
3. Social Image and Reflection of Status: Digital natives care a lot
about their social image and status—both online and oine. This
is because they meet their social circles oine. Yet, they still ...
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Publisher Resources

ISBN: 9789353941468