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Consumer Behavior : A Digital Native
book

Consumer Behavior : A Digital Native

by Don E. Schultz, Jagdish Sheth, Varsha Jain
June 2019
Beginner content levelBeginner
480 pages
20h 15m
English
Pearson Education India
Content preview from Consumer Behavior : A Digital Native
Beliefs, Values, Lifestyle, Attitude, and Personality 163
Stages of Life
Individuals define their lifestyle at dierent stages of their life. For example, in college, an indi-
vidual defines his or her lifestyle by wearing a shirt of premium brand. A middle-aged person
defines their lifestyle by using a luxurious car or a high-tech mobile. More importantly, their
requirements and expectations change as people gain more experience and move to the next
phase of life. This process significantly aects the lifestyle of individuals.
Significance in Activities
Individuals reflect their lifestyle in every activity that they undertake whether it is professional,
personal, social, economic, or financial. They make their decisions based on their lifestyle. ...
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Publisher Resources

ISBN: 9789353941468