Chapter 3

How to use e-mails and letters of application

If you can see someone in person, do it. If you can’t see them personally, speak to them on the telephone. If you can’t speak to them on the telephone, write a letter. If they are on the other side of the world, or you can only get their e-mail address, or you need a quick reply, send an e-mail. Both traditional ‘snail mail’ and e-mail have their uses and, realistically, you will have to write a lot of letters and send a lot of e-mails. Learn from the people in direct marketing who write letters to customers for a living. Why? Because through your letters you are trying to sell another person the idea that ‘they should meet you’, that ‘they should look at your CV’, etc. When it comes down ...

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