Chapter 6

How to sell yourself

What has selling got to do with getting a job? I’m a teacher, nurse, accountant, van driver … Well, whatever job you want, while you are actively job hunting you are constantly selling yourself, whether by letter, telephone, e-mail or interview.

Every phone call is a sales pitch, every CV and job application is a sales brochure and every job interview is a sales call. And the product you are selling? Well, you.

Contrary to what you might think, ‘selling’ isn’t only about charm, a smile and a pleasant personality. These are part of it but the selling process goes far beyond. There are many different techniques that are used by sales people to help customers to buy, and I believe that the most important one is presenting ...

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