Learning Android™ Application Programming: A Hands-On Guide to Building Android Applications

Building Your Media Strategy

In the previous chapters, you explored how to build a compelling, state-of-the-art app that functions as an advanced bicycle computer. These computers can cost hundreds of dollars, and you’ve worked hard on the app, so it makes sense that you would want to earn money from it. You’ve built great features, optimized the performance of the app, and built a slick UI.

To develop a consistent media strategy, you need to engage with multiple channels. This involves using social media, talking to Android-specific bloggers, and other types of public relations. Maintain a blog, and be sure to talk to the press, send them your app, and try to get them to write about your app in any way possible. The more people who write about ...