Employing Advertising in Your Application
To determine how you will make money from your application, you first need to decide, usually through audience research, whether you will use advertising, charge a fee to download the app, or adopt some combination of both. For example, you could provide a paid version and an ad-supported version. If you decide to charge for the app, Google advises you to start with a price that has room to let you reduce it later, if needed, and offer discounts.
It’s essential to think about the best way to market your application. It’s also important to explain to your users what your app is all about, what differentiates it from similar apps, and why users should care about this app in particular. It is always a good ...
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