September 2010
Intermediate to advanced
288 pages
10h 16m
English
Content preview from Logistics and Supply Chain Management, 4th Edition
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However, whilst the Generals and Field Marshals from the earliest times have
understood the critical role of logistics, strangely it is only in the recent past that
business organisations have come to recognise the vital impact that logistics man-
agement can have in the achievement of competitive advantage. Partly this lack of
recognition springs from the relatively low level of understanding of the benefits of
integrated logistics. As early as 1915, Arch Shaw pointed out that:
The relations between the activities of demand creation and physical supply …
illustrate the existence of the two principles of interdependence and balance. ...
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